True & Co. And The Lake & Stars Designer Team Up

Let's be real -- no one really jumps for joy at the thought of going brassiere shopping. With the touchy-feely sale associates and one-size-fits-all branding, it can be an anxiety attack waiting to happen. So, we were over the moon when S.F.-based start-up True & Co. hit the market, offering a personalized way to tackle undergarments. Pair its unique approach with the sexy, stylish silhouettes designed by Nikki Dekker of The Lake & Stars and you've got a collaboration for the (boudoir) books. Th...